Jewelry Exchange Dallas 7 Step Diamond Distribution Channel
Your diamond has probably passed through at least 5 hands to get to the retail store in the Mall.
How does that affect you?
It means you are paying too much for you diamonds and jewelry. The best place to purchase loose diamond and diamond jewelry is from a diamond cutter, Direct Diamond wholesaler. Fortunately we are one. We sell below wholesale prices because we can afford to. No expensive overheads. The following list demonstrates the path a diamond must travel from a mine to the retailer. This page will walk you all the way through from the diamond mine to the perfect engagement ring. Share us with your friends and family on social media on the top right hand corner and give us a thumbs up for honestly educating you on how to get the biggest bnang for your buck.
1. Diamond Corporations
2. Diamond Cutter
3. Market Buyer
4. Diamond Wholesaler
5. Diamond Broker Dealer
6. Jewelry Stores
7. Consumer End User
1. Diamond Corporations
Top Ten Diamond Corporations:
1. De Beers
This is the giant, the household name, the standard against which all other diamond manufacturers are measured. Reporting $6.1 billion in revenues in 2012, De Beers has been around for a century and a quarter. As many critics claim the company was originally founded with the intentions to control the world diamond supply, so that the company is the owner of the diamonds, rather than market forces. Eventually, the company decided the prices of the diamonds themselves. They were thus called a ‘diamond cartel,’ and those accusations have followed it down to the present day. However, in recent years it has come to light that De Beers does not have the control over the world’s resources as they were thought to have.
If De Beers is the household name when it comes to diamond companies, ALROSA is its Russian counterpart. They reported $4.4 billion in revenues in 2012, and most of their success in becoming the world’s largest diamond company comes from the discovery of a single mine in Russia, to which ALROSA claim full ownership. That mine alone is thought to contain almost $4 billion in diamonds, and ALROSA has the exclusive right to mine it. All of their mines are in Russia, and most of their mining operations take place in the frozen steppes of Siberia.
3. Rio-Tinto Diamonds
With over $4 billion in revenues, the top companies on this list include Rio-Tinto Diamonds. Rio-Tinto is unlike many other diamond companies, it is a mine-to-market company, meaning that a diamond can go from sitting in the ground to sitting in a jewelers’ display case, all under the supervision of a single company. They operate on five of the seven continents. They own three mines, including one in Australia that is known as the world’s major producer of pink diamonds.
4. Debswana Diamond Company, Ltd.
One of the few companies with headquarter located outside the Western world, located in Botswana the Company operates four mines in the country. These mines are the Orapa, Letlhakane, Jwaneng and Damtshaa mines. Unlike other mining companies, which frequently are targets of calls from human rights activists worried about ‘blood diamonds,’ this company has actually proven to be a powerhouse in the growth of the Botswanian economy. Bitswana was once one of the poorest nations on earth, today while it is far from the richest it has one of the world’s fastest-growing economies. Debswana is a major part of that growth.
5. Dominion Diamond Corporation
Based in Toronto, Canada, Dominion Diamond Corporation reported $700 million in revenue in 2012. They were originally known as the Harry Winston Diamond Corporation. Today, they operate mines in Canada, the most well-known is the Diavik diamond mine located in Lac de Gras. The Rio Tinto Group, another company on this list, helps to operate that mine with Dominion Diamonds, although Dominion still owns the rights and property of the entire mine. The company was specifically founded to mine the Diavik mine, and was established in 1994 when the mine was discovered to produce diamonds.
This Canadian diamond company was struggling as it lost 26% of its overall value in recent years. But that fortune changed overnight recently, when a mine owned by the company uncovered the largest diamond found in over a century. Weighing in 1,111 carats raw, this gem-quality stone added nearly $150 million to the value of the company, as their stock skyrocketed. The diamond is so large that it did not fit into the scanners owned by the company, and it had to be shipped to a world diamond market located in Europe to be properly assessed. Thus, little is still known about this already-famous diamond.
7. Petra Diamonds
Originally focused almost entirely on exploration (finding new sources of diamonds), this company has in recent years shifted its focus towards the production of diamonds (the mining and cutting of rough diamonds). They currently own shares of eight diamond mines, including 5 of the world’s largest and most productive mines. They still currently engage in exploration in Botswana, though that does not remain their largest focus. Most of their mines are also in the rich region of southern Africa; in addition they have recently expressed interest in expanding their operations elsewhere.
8. Gem Diamonds
Based in England, Gem Diamonds nonetheless operates worldwide, as any diamond company must be to achieve enough holdings to make it onto this list. It is notable because only a year after its founding, it announced the finding of an unusually large diamond, at 600 carats making one of the largest diamonds found in the last 25 years. This put the company on the map, and it has grown exponentially ever since. It currently maintains mines and operates labs in a number of different countries, including Angola, Australia, Botswana, Indonesia, Lesotho, and the Democratic Republic of the Congo.
9. Anglo American plc
Having two headquarters one located in Johannesburg, South Africa, and the other in London, England, Anglo American plc does more than just produce diamonds. While they are among the world’s largest diamond mining companies, they are also the world’s single largest producer of another precious material: platinum. They also have interests in the production of a number of other materials, including copper and gold. However, their diamond production remains among the highest on the planet, and they own a number of the world’s richest mines, primarily in southern Africa.
10. Rockwell Diamonds
Barely large enough to qualify as a top-tier diamond mining company, most of their holdings are in the southern part of Africa, one of the world’s richest areas of diamond production. All though Rockwell’s holdings are insufficient to qualify it as part of the world’s largest diamond companies, the company fame came from a high media profile after a private holdings group attempted a hostile takeover. Fortunately for those at Rockwell Diamonds the attempt failed, however, making the company on the list as its rising and becoming more popular.
2. Diamond Cutter
Are you looking for a Dallas Diamond Cutter? Then you have come to the right place. Our diamond cutter has 35 years of cutting experience and is one of the leading cutters in the USA. W are 1st step on the sales ladder before the consumer. We cut out 5 people who have to make profit to sell you a diamond. So we can afford to sell below wholesale prices to you the end user.
Diamond cutting is the practice of changing a diamond from a rough stone into a faceted gem. Cutting diamond requires specialized knowledge, tools, equipment, and techniques because of its extreme difficulty.
1. Diamond cutting process
3. Maximizing value
4. Weight retention
5. Color retention
6. Turnaround minimization
7. Cleaving or sawing
9. Diamond polishing
10. Final inspection
11. Cutting process
1. Diamond cutting process
The diamond cutting process includes these steps; planning, cleaving or sawing, bruting, polishing, and final inspection.
Diamond manufacturers analyze diamond rough from an economic perspective, with two objectives steering decisions made about how a faceted diamond will be cut. The first objective is that of maximum return on investment for the piece of diamond rough. The second is how quickly the finished diamond can be sold. Scanning devices are used to get a 3-dimensional computer model of the rough stone. Also, inclusions are photographed and placed on the 3D model, which is then used to find an optimal way to cut the stone.
3. Maximizing value
Man-powered diamond cutting mill in 18th century
The process of maximizing the value of finished diamonds, from a rough diamond into a polished gemstone, is both an art and a science. The choice of cut is influenced by many factors. Market factors include the exponential increase in value of diamonds as weight increases, referred to as weight retention, and the popularity of certain shapes amongst consumers. Physical factors include the original shape of the rough stone, and location of the inclusions and flaws to be eliminated.
4. Weight retention
The weight retention analysis studies the diamond rough to find the best combination of finished stones as it relates to per carat value. For instance, a 2.20-carat (440 mg) octahedron may produce (i) either two half-carat (100 mg) diamonds whose combined value may be higher than that of (ii) a 0.80-carat (160 mg) diamond plus a 0.30-carat (60 mg) diamond that could be cut from the same rough diamond.
The round brilliant cut and square brilliant cuts are preferred when the crystal is an octahedron, as often two stones may be cut from one such crystal. Oddly shaped crystals, such as macles are more likely to be cut in a fancy cut—that is, a cut other than the round brilliant—which the particular crystal shape lends itself to.
Even with modern techniques, the cutting and polishing of a diamond crystal always results in a dramatic loss of weight, about 50%. Sometimes the cutters compromise and accept lesser proportions and symmetry in order to avoid inclusions or to preserve the weight. Since the per-carat price of a diamond shifts around key milestones (such as 1.00 carat), many one-carat (200 mg) diamonds are the result of compromising Cut quality for Carat weight.
5. Color retention
an uncut diamond does not show its prized optical properties
In colored diamonds, cutting can influence the color grade of the diamond, thereby raising its value. Certain cut shapes are used to intensify the color of the diamond. The radiant cut is an example of this type of cut.
Natural green color diamonds most often have merely a surface coloration caused by natural irradiation, which does not extend through the stone. For this reason green diamonds are cut with significant portions of the original rough diamond’s surface (naturals) left on the finished gem. It is these naturals that provide the color to the diamond.
6. Turnaround minimization
The other consideration of diamond planning is how quickly a diamond will sell. This consideration is often unique to the type of manufacturer. While a certain cutting plan may yield a better value, a different plan may yield diamonds that will sell sooner, providing an earlier return on the investment.
7. Cleaving or sawing
Cleaving is the separation of a piece of diamond rough into separate pieces, to be finished as separate gems.
Sawing is the use of a diamond saw or laser to cut the diamond rough into separate pieces.
Bruting is the art of cutting a diamond round. In the modern era diamonds are rounded using either a laser; a diamond disk impregnated with diamonds; or two diamonds cutting against each other. Industrial diamonds can also be used for bruting a diamond round. Modern computer software measures the roundness of each diamond and “Ideal Cut” diamonds have to round within a tenth of a millimeter to qualify as an excellent cut diamond.
9. Diamond polishing
Diamond polishing is the final polishing of the diamond. In a diamond factory one would find a diamond “Crossworker” who first places the main facets on a diamond (blocking the diamond). This is done to ensure maximum weight, clarity and best angles for the specific shape of diamond. After initial crossworking is complete, the diamond is finalized by smoothing the main facets by the crossworker, which is known as polishing the diamond. After the main facets have been polished by the crossworker, the final facets are polished onto the diamond by a “Brillianteer.” The facets added are the stars, top and bottom halves also known as upper and lower girdle facets.
10. Final inspection
The final stage involves thoroughly cleaning the diamond in acids, and examining the diamond to see whether it meets the quality standards of the manufacturer.
11. Cutting process
It is possible only because the hardness of diamond varies widely according to the direction in which one is trying to cut or grind.
A simplified round brilliant cut process includes the following stages:
- Planning – Modern day planning of a diamond is done using computer software.
- Marking – Outlining the best possible shape and cut of the diamond.
- Sawing the rough stone – depending on the shape of rough diamond as not all diamonds are sawn.
- Bruting the girdle.
- Blocking 8 main pavilion facets – these facets are divided into 4 Corners and 4 pavilions as the corners and pavilions run in different directions due to the atomic structure of the diamond.
- Crown – the crown consist of 8 main facets and are divided into 4 Corners and 4 Bezels.
- Final bruting – ensuring the diamonds girdle is perfectly round and smooth.
- Polishing all 16 main facets.
- Brillianteering – Adding and polishing 8 stars and 16 pavilion and 16 crown halves.
- Quality Control – checking for symmetry, polish and cut (angles) after the diamond is completed.
This is just one, although a fairly common way of creating a round brilliant cut. The actual process also includes many more stages depending on the size and quality of the rough stone. For example, bigger stones are first scanned to get the three-dimensional shape, which is then used to find the optimal usage. The scanning may be repeated after each stage and bruting may be done in several steps, each bringing the girdle closer to the final shape.
Due to changes in market desirability and popularity, the value of different styles of diamond fluctuates. All diamonds can be recut into new shapes that will increase value at that time in the market and desirability. An example of this is the marquise cut diamond which was popular in the 1970s to 1980s. In later decades, jewelers had little success in selling this shape in comparison to other shapes like the oval or pear shape. The marquise can be cut into an oval diamond by any diamond cutter with a loss of 5 to 10% in total weight. For example, a 1.10-carat marquise shape would be a 1.00 oval cut diamond by rounding the sharp points and creating an oval which currently in the market has a much greater desirability and resale value. The same marquise shape also could become a pear shape instead by only trimming and rounding the side which will be turned into the base of the pear shape.
In the 18th century there was a trend for recutting Indian diamonds to suit English tastes. The Koh-i-Noor‘s original cut weighed a little over 186.00 carats. When it was recut to an oval-shapped brilliant, almost 80 carats were lost.
Other aspects are affected in recutting for value as well, such as the clarity. If an original shape contained inclusions on the tips, the recut would yield an increase in clarity since trimming down to a new shape would yield a cleaner overall finished diamond.
3. Market Buyer
A diamond jewelry buyer shops for exquisite diamond baubles and costume jewelry for a living. Although the job of a jewelry buyer appears to be glamorous, hunting, bargaining and examining jewelry for its current and future value is tedious and taxing.
A diamond jewelry buyer must learn how to balance the ability to appraise the value of diamond jewelry with the ability to negotiate a fair price and facilitate the exchange of raw diamonds from the cutter to the jewelry store.
A seasoned diamond buyer knows how to asses a raw gemstone to determine its present and future value and determine a diamond’s quality.
A diamond jewelry buyer should master how to recognize authentic diamonds from fakes. Study techniques to recognize authentic stones from lab-created diamonds. Whether you use a jewelry tester or loupe, a jewelry buyer should recognize antique jewelry from period pieces and costume reproductions.
4. Diamond Wholesaler
Jewelry Exchange Dallas is a Diamond Wholesaler by virtue of the fact that we sell diamonds and jewelry at below wholesale prices. No middleman to raise the price. As seen on this page there are 6 people who have to make profit before you get to buy your diamond.
Diamond wholesalers work with diamond producers and miners to sell diamonds to jewelers and jewelry manufacturers. In many ways, it is similar to being a jeweler; however, diamond wholesalers must have an expert knowledge of diamonds, rather than a broader knowledge of many different kinds of gems.
Distinguish between gemologists and jewelers. Gemologists, like diamond wholesalers, appraise gems, studying their quality, characteristics and value before selling them. Jewelers, on the other hand, produce jewelry from these gemstones without overly concerning themselves with the stones. Some jewelers may also be trained gemologists.
5. Diamond Broker / Dealer
Jewelry Exchange Dallas is a diamond broker. Our job is not to sell you a diamond but to assist you in finding your perfect diamond at an affordable price. We are the “Concierge od Diamonds”. Tell us what you are looking for and we will scour the market and find it for you at no additional cost to you. We will match the certifications to find an exact match at an affordable price by cutting out the middleman.
A diamond broker is a diamond retailer and a diamond consultant who gives advice on what diamonds to purchase. A diamond broker will play an active role in helping you select a diamond by first asking what type of diamond you are looking for. The diamond broker will then track down a number of beautiful stones for you to select from.
6. Jewelry Stores
Top 10 Jewelry Stores
Jewelry Stores Dallas? Jewelry Exchange Dallas is proud to be in dallas selling loose diamonds and diamond jewelry.
It is one of the most famous luxury brands in the world of jewelry. The company was founded in 1860 by Louis-Ulysse Chopard and is headquartered in Geneva, Switzerland. It specializes in manufacturing the most luxurious jewelry gifts, watches, and accessories. It has about 100 stores in different areas around the world to present to its customers the finest and most unique designs whether it is for jewelry or watches.
It is widely renowned for designing and selling jewelry and watches of high quality. His designs are highly demanded by most of the celebrities and royalty. This company was founded in 1847 by Louis-Francois Cartier and is based in Paris, France. The company has over 200 stores in about 125 countries around the world to meet the growing demands.
It is an Italian jewelry company that was established in 1884 by Sotirios Voulgaris and its headquarters is located in Rome, Italy. It manufactures different luxury goods such as jewelry, watches, fragrance, cosmetics and accessories. The trade name of the company that is used for selling its products is BVLGARI and not Bulgari. The company’s jewelry features a combination of contemporary and classic designs.
It is widely known as a famous Swiss company for manufacturing luxury watches which are encrusted with diamonds. In addition to being a famous watchmaker, it also manufactures jewelry. The company was founded in 1874 by Georges Edouard Piaget and it is headquartered in Geneva, Switzerland.
5. Van Cleef & Arpels
It is a renowned French company that specializes in manufacturing jewelry, watches and perfume. It was established in 1896 by Alfred Van Cleef and Salmon Arpels and is based in France. Most of the designs that are presented by this company are derived from the surrounding nature such as the new rings and the between the finger rings that feature butterflies and flowers in their designs to bring natural beauty to us.
6. Harry Winston
It is an American jewelry brand that is famous for presenting high-end pieces of jewelry. It was founded in 1932 and it is headquartered in New York City. It is known for designing and manufacturing many high-quality jewelry pieces for royalty and celebrities.
7. Tiffany & Co.
Tiffany & Company that is also known as Tiffany or Tiffany’s is an American jewelry company that specializes in manufacturing different luxury goods such as diamond jewelry, sterling silver, crystal, leather goods and accessories. It was founded in 1837 by Charles Lewis Tiffany and is headquartered in New York City. The company sells its luxury goods through its stores or through direct-mail. It became very famous and widely known for many people after the movie “Breakfast at Tiffany’s”.
It is an international brand that is widely known for manufacturing high-end trendy jewelry pieces and watches. It was founded in 1960 by Laurence Graff and is headquartered in London, the United Kingdom. It is renowned for using the rarest diamonds in the world for making its unique jewelry pieces.
It is an Italian jewelry company that was founded in 1919 by Gianmaria Buccellati and is based in Italy. The jewelry pieces of this company are known for being engraved with brushed gold designs that are encrusted with diamonds and gemstones.
It is a Japanese luxury pearl company that was founded in 1858 by Mikimoto Kokichi who is the creator of the first cultured pearl. It is renowned for designing and manufacturing the finest and highest-quality pearl jewelry in the whole world by best jewelry designers.
Top 10 Jewelry Stores Dallas (Yelp) Plus 1
1. Diamonds Direct – Dallas
2. Lauren Belle Jewelry
3. Gillespie Fine Jewelers
4. Ralph Austin Jewelers
5. Robbins Brothers – The Engagement Ring Store
6. Diamond and Gold Warehouse
7. Plaza Fine Jewelry Inc
8. Lower Greenville Jewelry Workshop
9. Sergio’s Jewelry
10. Swiss Watch Repairs
11.Jewelry Exchange Dallas
Top 14 Jewelry Stores I Like
If you would like to find other jewelry stores that are not listed here use these key phrases in you search
1. Blue Nile
2. James Allen
3. Brilliant Earth
4. Jewelry Exchange Dallas in Dallas
5. Divorce Your Ring in Dallas
6. Diamond Jewelry Appraisal in Dallas
7. Diamond Exchange Dallas in Dallas
8. Diamond Direct – Dallas in Dallas
9. Rare Carat
13. Diamonds Direct
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7. Consumer End User
All our customers are treated as family and friends. Repeat business is the order of the day with 80% of sales originating from referral sales.
Top 7 Gemological Laboratories
GIA’s mission is to ensure the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism through education, research, laboratory services, and instrument development.
IGI is the largest organization of its kind, with operating laboratories & offices in Antwerp, New York, Hong Kong, Mumbai, Bangkok, Tokyo, Dubai, Tel Aviv, Toronto, Los Angeles, Kolkata, New Delhi, Thrissur, Jaipur, Surat, Chennai, Ahmedabad and Hyderabad. The IGI School of Gemology has locations in Antwerp, Mumbai, Delhi, Hyderabad, Surat, Ahmedabad, Chennai, Dubai, Shanghai, Rome, Ascoli Piceno, Trecastagni, Cavalese, Marcianise and offers a variety of courses designed for professionals and consumer enthusiasts alike.
Founded in 1977, and located in the heart of New York’s gem and jewelry district, American Gemological Laboratories (AGL) is an international gemstone testing facility specializing in comprehensive colored gemstone analysis. AGL provides detailed identification and enhancement reports, country-of-origin reports, as well as complete colored stone analysis documents tailored to gems of unique importance.
AGL is a pioneer in the colored gemstone industry and was the first gemological laboratory in the USA to issue country-of-origin reports. Additionally, we were the first in the world to quantify colored stone quality in a clear and comparative manner. In addition to our position of leadership in gemstone documentation, AGL has extensive experience in consumer protection programs.
For over three decades, EGL USA has provided cutting-edge gemological research, testing, and laboratory analysis. This ongoing scientific work reflects the lab’s core commitment to protecting both the industry and its consumers. To that end, EGL USA delivers exemplary evaluations with clear disclosure of diamond, gemstone, and jewelry features, including known treatments.
Total commitment to understanding consumer concerns has motivated GIL to develop comprehensive analysis and clear documentation for consumers. This empowers jewelry buyers to focus on finding precisely what they want, with full assurance in the integrity and quality of the GIL certification.
Gemological International Laboratories (GIL) is an international gemstone testing facility specializing in comprehensive diamond and colored gemstone analysis. GIL provides detailed identification and enhancement reports, country-of-origin reports, as well as complete colored stone analysis documents. The Laboratory is equipped with state-of-the-art instrumentation, and applies standard gemological, as well as advanced analytical, techniques to each determination it makes.
Laboratories was established to support the American Gem Society Mission and as a Responsible Jewellery Council (RJC) Certified firm, having committed to and been independently audited against the RJC Code of Practices—an international standard on responsible business practices for diamonds, gold and platinum group metals—fully supports the RJC Practices with regard to human rights, labor rights, environmental impact, product disclosure, grading and appraisal and other topics related to the jewelry supply chain.
Driven by the goal of providing an independent, honest and fair assessment of the quality of diamonds, Don and his wife, Pamela, established GCAL in 2001. Gem Certification & Assurance Lab is headquartered in the diamond district in New York City and is still proud to offer premium Guaranteed Grading Certificates, along with exclusive services such as Diamond Profile® Light Analysis and innovative technologies such as Gemprint.
Are you dreaming of the Perfect Diamond Engagement Ring
Are you dreaming of the Perfect Diamond Engagement Ring for the perfect Wedding. Most importantly the perfect Soul Mate who you can spend your eternity with. Someone to grow old and grey with, have a child or two and a few grandchildren. Subsequently it all starts with the Perfect Diamond Engagement Ring from Jewelry Exchange Dallas.
If you love each other why go to the expense of an Diamond Engagement Ring? Can’t we say “I do” and get on with it? So where did the idea of giving an Engagement Ring come from?
Traditional Proposal Pose with a Diamond Engagement Ring Solitaire from Jewelry Exchange Dallas
Unique Jewelry Quotes from Famous Woman who Built it themselves
How unique are you? Have you ever found just what you wanted in a Jewelry Store? Do you want your Jewelry to reflect who you are? Then you have come to the right place. Jewelry Exchange Dallas where we have easy to use tools to Build your Ring, Pendant and Studs at Below Wholesale Prices.
Pearls are always appropriate. – Jackie Kennedy
If I had my way, I’d wear jewelry, a great pair of heels and nothing else. – Jada Pinkett Smith
Big girls need big diamonds. – Elizabeth Taylor
I never hated a man enough to give him his diamonds back. – Zsa Zsa Gabor
A woman needs ropes and ropes of pearls. – Coco Chanel
You can’t cry on a diamond’s shoulder, and diamonds won’t keep you warm at night, but they are sure fun when the sun shines. – Elizabeth Taylor
I don’t exercise. If god had wanted me to bend over. He would have put diamonds on the floor. – Joan Rivers
I never worry about diets. The only carrots that interest me are the number you get in a diamond. – Mae West
Jewelry is like the perfect spice – it always compliments what’s already there. – Diane Von Furstenberg
I dream in jewelry. – Rachel Zoe
Engagement Rings History
This tradition dates back to the ancient Egyptians. They believed circles were symbols of eternity. Wedded couples exchanged rings made out of braided reeds and wore them on the left hand ring finger. The ring finger had a vein that ran to the heart. Consequently it was named the Vena Amoris.
In the 2nd century B.C., Anthropologists believe the ancient Romans started the tradition of betrothal rings in lieu of giving the bride money or a valuable object. However; this was a symbol of ownership not love.
According to Pliny the Elder, the groom gave the bride a gold ring to wear at the betrothal ceremony and at special events. An iron ring was worn at home, signifying her binding legal agreement to his ownership of her.
In 1477, Archduke Maximilian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy with a ring set with thin, flat pieces of diamonds in the shape of an “M.”
The sentimental Victorians popularized ornate engagement ring designs that mixed diamonds with other gemstones, precious metals and enamels. Often these rings were crafted in the shapes of flowers and were dubbed “posey rings.”
Diamond rings crafted during the Edwardian era continued pairing diamonds with other jewels and were commonly mounted in filigree settings.
Diamond Engagement Rings History
13 October 1867 marks the first recorded discovery of diamonds in the colonial period of South Africa, with the very first becoming known as the Eureka diamond. By 1871, more diamonds were found in the vicinity of the present-day Kimberley, leading to the establishment of De Beers Consolidated Mines In 1880 under the leadership of Cecil John Rhodes. Finding Gold changed the South African agrarian economy to an industrialized one. South Africa is to date, one of the substantial providers of minerals world-wide.
Within the decade, they controlled 90 percent of the world’s diamond production. As a result the diamond engagement ring had become nothing more than an ad campaign. So once the Great Depression ended the company’s ad agency N.W. Ayer & Son launched its famous “A diamond is forever” slogan and encouraged men to spend two months’ salary on the rock.
Why did American woman see a Diamond Engagement Ring as insurance?
By the early 1940s, engagement rings had become the leading line of jewelry in most department stores. The U.S. started doing away with the “Breach of Promise to Marry” law which caused more women to ask for a diamond ring. Consequently the result was perfect timing for De Beers.
This law allowed women to sue a fiancé who broke off the wedding. It was in place in the 1930s.
Here are some fun facts about it:
The expectation back then was for a women to remain pure for their man. But many couples still were intimate before tying the knot.
If the man broke off the wedding after being intimate with a wo